The subject of vision is pretty common in today’s leadership circles. The development and application of it is another thing altogether. It’s kind of like leading a “healthy lifestyle”. We get blasted with messages all over social media every day that a good diet is important. I mean, how many more times do I need to hear someone tell me that kale is the key to complete health and might even lead to paying off my mortgage, unlocking parenting wisdom, and winning my fantasy football league (insert sarcasm here)?! Exercise is the same way. I get it, I need to move every day. Thanks!

Vision can be like that too. In fact, I think at times we hear about it so often that we get “vision fatigue”. Here’s the deal though, just like that chunk of kale on your plate, we know we need vision, but actually doing the work is another thing altogether. If you don’t understand why you gravitate toward certain things, care deeply about others, carry around angst for specific actions, and are on this planet, you’ll end up finding your identity in the wrong things. None of us want to lead an unfulfilled life wondering how we missed finding our “IT-factor” that separated us from the rest of humanity.

Figuring out your personal vision also helps with finding long-term satisfaction in your job and/or finding the right job. The latest information from Gallup says that in the global economy, workers are 88% disengaged. This means that only 12% of the worldwide workforce enjoys their job and is engaged in it. That number is STAGGERING! So how do you raise your engagement level and love what you do? You identify your personal vision and align your life with it!

Dr. Tim Elmore calls this process, “Narrowing the Pie Wedge”. When we hone in on the things that make up who we are, identify a vision, and build our life off of it, we find greater happiness and fulfillment. Our life is focused on the things that give us energy and produce incredible, lasting results.

Let’s give this a shot, and put in the work. It’s time to craft your personal vision statement! Here are 3 simple steps to get you moving in the right direction.

What are you most passionate about?

What gets your heart pumping? What energizes you? What frustrates you? What keeps you up late at night? These are all questions which pull at your passions. For me, I am passionate about helping to unlock potential in other people. If I can help someone see where they are and then come up with some great ideas to grow, advance, or maximize what they’re working on, I can sleep great at night! The passions deep inside of you have been put there for a reason. Don’t run from them! Instead run toward them! Write down as many as you can.

What has shaped you?

Each of us is on the journey of life, but unfortunately our paths are not like the Iowa landscape. Instead they’re like moving through the Rockies in Colorado. We experience peaks and valleys. After every peak is a valley and after every valley is a peak – that’s just the ebb and flow of life. Intentional or not, these high and low points shape us. They teach us skills, behaviors, and attitudes. If you were to think back over your peaks and valleys what are they? What emotions did they generate? What were some of the core lessons you learned? How did those lessons impact you going forward?

Where have you found success?

What are you good at doing? What sorts of things fuel you up and give you energy? Is there anything you do that after you’re done, those around you ask, “How did you do that?!” and all you know is that it naturally, just happened? What we find is that when you drill down into the things you’re best at, they’re typically linked with your passions.

Personal Vision Construction

Let’s work off my friend, Dave Jones’ definition of vision – A vivid, idealized description of a desired outcome that inspires, energizes, and helps you create a mental picture of the future. Simon Sinek famously taught us a few years ago to “Start with Why”. That’s what vision is – the why. Once you have the answers to the questions above, use a thesaurus so that your language is clear and vivid, and let’s start moving through the checkpoints of what’s in a vision.


Here is the list:

  • Always chasing it
  • Will never fully reach it
  • Inspiring
  • People Oriented
  • Portable, Memorable, Repeatable
  • Clear
  • Simple
  • No conjunctions – and, but, or, for, nor, yet, so
  • 7 – 12 words

As an example, here is my personal vision – Provoking Potential with Every Person on the Planet. Friends, that’s why I’m here. I’m a provoker, a prodder, and when it comes to potential, I’m all about it!

Give this a shot and then we’ll talk about next steps in another blog coming soon.